In the face of the global economic meltdown in world economies, the international car rental market is anticipated to growth in the period 2007-2010. The developing markets of the Middle East, India, China and Australia are the probable areas for new growth in affordable car hire. This down turn trend of negative growth has made car rental companies sit up and take interest in emerging economies of developing economies., like that of car rental market in South Africa.

The good news for car rental/hire companies South Africa is the much anticipated 2010 world cup and expectations for a bumper year in the car hire market are high. and all those involved in the car hire/rental companies have high expectations for a bumper year in the car hire market.

For the first time in the car rental industry, South Africa will experience such a large volume of travellers who need to hire cars.

There is a scramble to ensure that all car rental bookings are done in a timely fashion, to avoid disappointment. Those visitors wishing to enjoy traveling around South Africa after or before the soccer games would be well advised to ensure they have all their booking confirmed before arriving in South Africa. Majority of the 2010 World Cup websites warn visitors that public transport is unreliable and unsafe.