If your boots were made for shopping, then look no further than this shopping mecca. Positioned alongside the picturesque Loch Logan Lake – it’s known affectionately as “The Waterfront”. There are five reasons to make this your first stop in Bloemfontein: shopping, eating, entertainment, sport and convenience.

With four floors and more than 130 shops it is the largest shopping centre in central South Africa. From big name brands, to locally produced bargain items – whatever you’re looking for you’ll find at this upmarket venue. On the first Saturday of every month is an art and craft market where you can buy African curious to your heart’s content.

When you’ve shopped up an appetite visit one of the 17 restaurants and coffee shops or 10 fast food outlets – either way there’s something here for everyone. Choose between fine dining, authentic international cuisine, local specialties or takeaways and there is plenty of choice for those with a sweet tooth.

The Waterfront is the cultural hub of Bloemfontein. It boasts a state-of-the-art cinema, including a 3D screen, and shows the latest releases. It is also close to the Sand du Plessis Theatre.

Loch Logan Waterfront is located in the heart of Kings Park and because it sits next to a lake – there are many water activities to be enjoyed. For sport lovers, the Free State Rugby Stadium “Vodacom Park” and the Free State Cricket Stadium “Outsurance Oval” are a stone’s throw away.

Convenience doesn’t get better than this. There are modern salons, several banks, a gym and a medical centre, and it is close to the Zoo, Medi-Clinic, Rose Garden, Provincial Government buildings and the Central University of Technology. It is a quick 10-minute drive from the Bloemfontein Airport in your hired car. It’s a great place to shop, have a sundowner with friends, grab a bite to eat and catch a movie – all without the hassle of moving your car to four different venues. It’s little wonder that this is the first stop for tourists visiting Bloemfontein.